Maximizing Digital Reach and Engaging Customers with a Targeted Advertising Strategy on Platforms Where Your Customers Spend Their Time
As a flooring contractor or retailer, it’s important to find new customers and keep your current ones engaged. In addition to advertising on Google through ads and SEO, we love to leverage the power of targeted ads to expand your reach beyond those already searching for you. Our social media advertising services can help you achieve this by reaching out to prospects through targeted ads and creative content on social media. Whether through Facebook, Instagram, LinkedIn or Pinterest, we will help get your flooring business in front of the right people through social ads.
Social media is a powerful platform that allows you to connect with potential clients, both commercial and residential, and inspire them with new ideas for updating their space. By adopting an effective social media strategy, you can showcase your company’s offerings and connect with potential clients even when you’re not physically present. We can connect your flooring business with homeowners in the areas you want to target or get your offerings in front of interior designers, architects and contractors. Imagine the endless possibilities for your business if you harness the power of social media marketing!
The Importance of Social Media Marketing in Your Overall Strategy
Effective social media marketing involves more than just creating great content and posting it. It’s also important to carefully choose the channels through which you deliver that content. At Flooring Pros Marketing, we understand the importance of targeting the right audience and using Facebook ads and other social media platforms to reach potential customers at various stages of their browsing and buying journey. Our personalized strategies take into account the unique aspects of the flooring industry to help you reach and retain customers, ultimately driving business success.
We use a tiered ads approach, which means we build multiple layers of ads that allow your flooring company to run different ads to people at different stages of their buying journey in order to increase the chances of converting them into a lead and ultimately gaining more sales.
Strategy for Acquiring Leads, Not Just Followers
At Flooring Pros Marketing, our focus goes beyond simply increasing brand awareness. We aim to move followers along their customer journey and help you achieve your marketing goals. We understand that people want to see the value in their homes, and our content helps demonstrate how installing new floors can improve living spaces, increase resale values, and add beauty to any room.
Our goal is to help grow your business and make it a success. Contact us to learn more about how we can support your marketing efforts.
Expanding Your SEO Reach with Multiple Channels
Many flooring companies overlook the potential of social media as a marketing tool, but it can be a powerful way to attract new customers. By posting regular, engaging content on your social channels and driving local traffic to your website, you can show search engines that your company is active and informative, helping to establish your business as an authority in your local community. This, in turn, can boost your search engine optimization efforts and lead to a higher return on investment. Don’t neglect the importance of social media in your overall marketing strategy.
Expanding Your Reach with Facebook Recommendations
In a world where people go straight to reviews and ratings, it’s important that you maintain your positive reputation. For this reason, we highly recommend using Facebook ads in order to find more ways of getting recommendations online with friends or family members. Facebook has its own rating system and allows users to provide feedback while commenting on posts, allowing companies to know exactly what they think about certain services.
Improve lead quality by targeting the right audience around you.
In a world where social media is king, paid advertising on Facebook has become an essential tool for any business looking to reach its customer base. Location-based targeting allows your ads to cater specifically to those in need of what you sell while ideal demographics give advertisers the best chance at finding potential leads with similar interests.
Our marketing team listens carefully to what you want, then designs ads that target only those with similar interests. We micro-manage our ads to make sure that the ad spend is in control. This helps in generating higher ROI and conversions from every campaign.
If you’re looking for a boost in search engine rankings and want to improve brand awareness and lead quality, schedule your free strategy call with us today.
Flooring Social Media Ads FAQs
We typically start off using Facebook & Instagram ads, but can also run ads on Pinterest, YouTube, Snapchat and TikTok depending on your budget and the market.
We always prefer to use real, authentic images and videos from the flooring businesses that we work with. If you don’t have any good ones, we have a pool of creatives that we can use.
Posting on your social media regularly is great. However, organic reach is must less than the reach of paid social media ads. If you want to be seen by more of the right people, it’s better to pay to play. If you don’t have an active social media already, we will make sure to add content to your profiles on a regular basis to make it more appealing to your ideal customers.
If you don’t have any social media accounts set up or are not active on social media, we can help you set them up and get some content added to them so that we can run ads from a more trusted account.
We suggest having a minimum of $20/day to start with for social media ads, but it depends on the size of your market, and how many platforms you want to run ads on.
We can run any types of ads to achieve your goals for direct lead generation ads, to ads promoting a specific product or service or ads targeting installers looking for a new job who may want to join your team.