Flooring Pros Marketing is full-service digital marketing agency dedicated to helping flooring installers and retailers grow their businesses through effective online marketing strategies. Our main tactic for generating high quality leads for our clients and providing them with value for years to come is through search engine optimization (SEO). You may have a nice website, but if it doesn't bring you any traffic or leads, then what good is it really? SEO is the ultimate traffic and lead generation source and should be the pillar of any flooring marketing strategy.
What is SEO?
SEO is the process of optimizing your website and its content to rank higher in search engine results pages (SERPs) and attract more organic traffic. Simply put, an SEO company's job is to make sure it is crystal clear to Google what their client's website is about, what products and services they provide, and where they operate, so that Google has no choice but to reward them with top rankings. This involves both on-page and off-page optimization techniques to make your website more visible and appealing to search engines and users alike.
Why is SEO Important for Flooring Companies?
In today's fast-paced digital world, it is more important than ever for flooring companies to have a strong online presence. With the majority of consumers turning to search engines like Google to find local businesses and services, having a high-ranking website is crucial for attracting new flooring customers and increasing sales.
In the SEO industry, we joke that the best place to hide a body is on Page 2 of Google.
Now if you laughed, then you probably understand this to be true and can see the value in your flooring company showing up on Google's first page of results. In fact, 90% of clicks for a given search will go to those businesses that show up in the maps and in Google's organic results. This means that people that are actively searching for the products and services you provide will come to your business just because you show up there. That is pretty powerful stuff!
Just think about this. What would it mean for your business if you showed up when your target audience searches for keywords like "flooring store near me", "flooring contractors {city}", "flooring installation near me", "best lvp floors", "laminate floors", "flooring contractor near me", "carpet installation near me", or "best hardwood floor installers in {city}"? If your website and Google Business Profile showed up for these keywords, you can be sure that you would get an added boost of traffic, leads and sales on top of whatever you already have.
How Does SEO Work?
SEO works by improving your site's relevance and authority in the eyes of search engines. This is achieved through a combination of on-page optimization techniques, such as keyword research and optimization, and off-page optimization techniques, such as link building and branded authority building. Google's latest algorithm updates are focused around 4 important factors: E.E.A.T - Experience, Expertise. Authority, and Trust. We leverage both On-page SEO, Off-page SEO and Local Maps SEO to demonstrate E.E.A.T for our flooring clients.
On-Page SEO:
This refers to the optimizations you make to your website and its content, such as keyword research and optimization, content creation, and website structure. This is where we have most control, since it is an asset that you own and it also accounts for about 75% of the positive ranking signals needed to show Google your website is the most relevant for your top keywords and services.
When it comes to On-Page SEO, we want to perform a site audit to fix any technical issues holding your site back, like broken links, redirect chains and competing pages. Then we will optimize each page making sure the right SEO keywords are in the title tag, meta description, website URL and within the content. We also need to make sure your website's speed is super fast and passes Google's core web vitals tests - don't worry... you stick to flooring and let us handle this technical stuff.
How to Demonstrate E.E.A.T With On-Page SEO
Google favors sites that demonstrate topical authority in relation to the main topic of the business. In other words, we want to make sure that we provide Google with all of the information it is looking for when it comes to a particular topic. When it comes to flooring, this means that we need to make sure that we have pages and content related to all of the different types of floor covering products (luxury vinyl, tile, hardwood, carpet, ceramic, stone, laminate, area rugs, cork, etc.), flooring services (installation, refinishing, floor repair, sanding, residential, commercial, kitchen, bath, etc.) and flooring brands (Shaw, Coretec, Mohawk, Tarkett, etc.). The more extensively your website covers the topic of flooring, the more expertise, authority and trust you will be awarded and the better it will rank in the search engines. Luckily for you, our websites come pre-loaded with SEO content that is proven to rank. All we need to do is customize it to your location, branding and services and then watch it fly!
We can also demonstrate E.E.A.T by showcasing your previous work, accolades and connection with the industry. This means highlighting any awards you have won, testimonials and reviews you have received, and flooring or related associations you are a part of. This will show Google that you are no slouch when it comes to flooring. After all, you are a flooring rockstar!
The final way we demonstrate experience, expertise, authority and trust on your website is by making sure that YOU are the author behind the content and that Google understands that you know your shit.
Off-Page SEO:
This refers to the optimizations you make outside of your website, such as link building and social media marketing, to improve its authority and visibility in search results. You may have heard of backlinks before. These are the foundation o a solid Off-Page SEO strategy and they refer to the links that come from other websites and point back to yours. The more authoritative and relevant these links the better! The goal of the game here is to acquire better backlinks than your competitors.
How to Demonstrate E.E.A.T With Off-Page SEO
Our offpage SEO goal is to create as much trust, authority and relevance as possible so that Google has no choice but to reward your website with high rankings. The ways we do this are by creating a branded entity, securing your brand online, building and generating relevant backlinks and syndicating your content across the web. These signals help Google understand that you are who you say you are, you do what you say you do, and you are located where you say you are located. Through the use of branded social profiles, local business listings/citations, niche directory links, social signals, press releases, and contextual guest post links, we are able to demonstrate more authority than your competitors and secure top rankings for the flooring companies we work with.
Local SEO for Flooring Companies:
This involves optimizing your website and your Google Business Profile (formerly GMB) so that you can show up in the Google Map pack and make it easier for potential customers in your area to find you. We first start off by making sure that your website has all of the local signals that Google is looking for like having your address, areas served and map embedded on your site; making sure that you have pages for each of the locations you want to rank for; adding local business schema markup; having driving directions and listing zip codes on the contact page.
Next we make sure that your business claims all of the top local business listings (citations and GPS listings) so that Google has more proof that you are located where you say you are located.
Finally we will work on optimizing your Google Business Profile (GBP/GMB) by making sure that it is fully filled out, all of your products and services are added, all services have optimized images and posts added, and making sure that it is set up to start generating local clicks and engagement. Once the GMB is optimized, we will start sending various signals to the maps listing like local traffic, reviews and user engagement so that Google starts to reward you with increased maps rankings and local leads.
How to Do SEO for Flooring Companies?
At Flooring Pros Marketing, we have years of experience helping flooring companies improve their search rankings and attract more organic traffic. Our comprehensive SEO services include keyword research and optimization, content creation, link building, Google ads, targeted social media marketing, and local maps optimization.
SEO FAQs:
How Long Does SEO Take?
The length of time it takes to see results from an SEO campaign varies depending on a number of factors, including the competition in your industry, the size of your website, and the strength of your existing online presence. However, most companies see significant improvements in their search rankings within 6-12 months of starting an SEO campaign.
What Type of Website Works Best for SEO?
We work with WordPress websites, but have had success with a variety of website builders, including Shopify, Wix and Squarespace. In our SEO programs, we will include a new WordPress site as part of our deliverables.
What is the Difference Between SEO & Google Ads?
Organic SEO results will receive a majority of the clicks on any given Google search compared to Google Ads. However, Google Ads are much quicker to launch and see an immediate result and impact. Google Ads you need to pay Google in order to be seen, and organic results are due to the SEO efforts that are put into the site, off page and local business listings. Our core marketing programs for flooring companies include a combination of BOTH SEO and Google Ads for maximum Google traffic and effective results.
Do I Have to Keep on Paying for SEO?
When we take on a new flooring SEO client, we help move them from a less desirable online neighborhood to a more desirable area (top rankings, increased website visitors/traffic, leads, etc.). Once we get there, we need to keep you there. It is almost like paying higher property tax when you move into a nicer area. Our SEO packages are month to month, but we suggest committing to at least 1 year with us. After that, we hope that you will see the value that we bring and will want to partner with us for the long run and continue investing with us for years to come!
Have any questions? Contact us today to schedule a consultation with our SEO experts and learn more about how we can help you grow your flooring business with effective SEO strategies.