We Are Growth Partners Who Understand the Flooring Industry

Since you’re here, you already understand how important it is to find the right marketing partner. However, the “right partner” can mean different things depending on where you are in your business journey. Get to know what we are about below to see if we are a good fit.

WHO WE ARE

We are trusted growth partners for flooring businesses, not just another digital marketing agency. We focus on helping flooring stores grow sustainably by attracting the right customers, building their brand authority, and creating a business that is more profitable, valuable, and market-ready.

Our team doesn’t just execute campaigns—we understand your business, your audience, and the flooring market inside and out. We bring strategy, creativity, and accountability to everything we do, helping you turn marketing into a long-term growth engine rather than a short-term expense.

We work with clients who are serious about growth, committed to their vision, and ready to invest in strategies that create real value for their business and their community.

WHO WE ARE NOT

We are not:

A “one-size-fits-all” marketing agency that treats every client the same.
A quick-fix lead generation service that prioritizes volume over quality.
A fly-by-night operation with limited expertise in the flooring industry.
Your cousin’s neighbor who runs ads on social media without a real strategy.
A company focused on vanity metrics or reporting that doesn’t move your business forward.

We are selective about the clients we work with because we want to ensure meaningful results.

Our focus is on quality, exclusivity, and creating lasting impact for the businesses we partner with.

Our Philosophy to Marketing

Marketing is about building relationships and trust, not just buying leads. We believe that the most successful businesses attract customers who know, like, and trust them.

Our approach is grounded in three core principles:

Customer Generation Over Lead Generation – Marketing should earn the right customers, not chase unqualified leads.
Storytelling and Brand Authority – Your business has a story. Communicating it clearly builds trust, loyalty, and long-term value.

Holistic, Multi-Channel Strategy – Sustainable growth requires consistency across all touchpoints: your website, paid ads, social media, SEO, and offline channels.

Even as marketing platforms evolve—now with AI recommendations and personalized feeds—the principles remain the same: provide value, build trust, and create authentic connections with your ideal customers.

We don’t follow trends; we focus on strategies that stand the test of time and ensure our clients dominate their local markets.

The Shift: From Leads to Customers

Lead Generation Is a Race to the Bottom
In the world of lead generation, you’re paying for access, then fighting for attention.

Customer Generation Is Different
It’s about building a brand people trust, creating a story they connect with, and becoming the first name they think of—and the only one they call.

That’s what we do. We don’t chase leads; we help you earn loyal customers.

We Strive to Be

Ruthlessly Authentic – We tell it like it is, with honesty and transparency in every strategy and recommendation.
Boldly Practical – We focus on solutions that work in the real world and deliver measurable results.
Creatively Strategic – We combine innovation with strategy to solve problems uniquely and effectively.
People-Driven – We care about the business owners and team members we work with, the people and communities our clients serve and the impact their business has locally.
Transparent & Accountable – We own the process, deliver on our promises, and keep clients informed every step of the way.

We Understand You and Your Business

After years working in the flooring industry and with multiple flooring businesses big and small, we get the nuances of the flooring world compared to other home service industries. We understand that the average homeowner will only shop for floors a couple of times in their lifetime, so that the opportunity for upsells are slim. We get that the sales cycle for floors are much longer, so the sales process must include nurturing prospects along the way until they are ready to buy. We understand the relationships between you and your distributors and suppliers and how important it is to meet quotas for specific product lines. We get the importance of developing referral partnerships and relationships with other professionals in your city who can grow your repeat customer base.

We also understand marketing and the challenges you have likely faced with previous campaigns or agencies. We are not going to lie. We are not perfect. Shocker. We have made mistakes along the way (including some of the ones below)… BUT we have learned from them and used them as leverage to make us smarter and stronger.

If you are here, chances are you have experienced one of these frustrations before.

Common Frustrations with Marketing Partners

After having hundreds of conversations with flooring professionals over the years, we hear these common frustrations about current marketing solutions:

Results (or Lack Thereof)

Many businesses give up on digital marketing after not seeing success. Often, this is due to insufficient budgets, lack of knowledge, or agencies that are simply too large to care. Maybe you’ve seen some results, but they fall short of what you know is possible.

Lack of Industry Knowledge

Marketing isn’t just about running ads—it’s about understanding your business. Marketing flooring businesses is a lot more nuanced. The customer journey isn’t immediate like other services. You need someone who understands the nuances of the flooring industry and can market effectively at each step of the customer journey.

One-Size-Fits-All Approach

Many agencies take a cookie-cutter approach to marketing, treating every business the same. They don’t tailor their strategies to your unique needs or story, resulting in inauthentic marketing that doesn’t represent who you truly are.

Lack of Transparent Communication

Just like you need to communicate with your customers for a great experience, so should your marketing partner. If you’re not receiving regular communication or a clear picture of how your marketing is benefiting your business, it’s time for a change.

Indifference

Even if you’re getting results, sometimes it feels like you’re just another number to an agency. Larger firms often sell attention to the highest bidders and treat you as part of a vast pool of clients. This indifference can make you feel like your business doesn’t matter.

What Makes Us Different?

We’re not chasing trends. We’re building legacies. Here’s how we’re different—and why that matters to you:

Flooring-Focused
We only work with flooring businesses. That means we speak your language, understand your customers, and already know what works (and what’s a waste of money).
Growth-Obsessed
We don’t stop at leads. Our strategies are designed to help you attract, convert, and retain high-quality customers—and become the go-to authority in your local market.
Exclusive Partners
We offer market exclusivity. If we work with you, we don’t work with your competitors. Period.

Transparent, Real, and Human
We’ll tell you the truth, even when it’s hard. You’ll always know where your dollars are going, what’s working, and what comes next.

Who We’re For

We work exclusively with established flooring businesses that are:

Doing at least $1.5M+ per location (or ready to INVEST get there)
Investing in long-term growth (not short-term fixes)
Equipped with sales capacity and a great reputation
Ready to tell their story and dominate their market
Willing to trust the process, respect the partnership, and put in the work

If that sounds like you—let’s chat!

Our Promises

When you partner with Flooring Pros Marketing, you’re gaining more than a marketing service—you’re gaining a trusted partner who knows the flooring industry and understands how to get your business the results it deserves. Our approach is strategic, thoughtful, and designed to deliver real, measurable growth across every channel.

Here’s what you can expect from us:

Strategic Growth – We create marketing strategies designed to attract and retain the right customers.
Exclusive Focus – We work with you to protect your market and differentiate you from competitors.
Sustainable Systems – We build campaigns and processes that generate consistent results, not short-term fixes.
Transparent & Accountable – You’ll always know what we’re doing, why it matters, and how it’s driving your business forward.
Real Results You Can Rely On – Every action we take is designed to grow your brand, your business, and your local authority.

Don’t Take Our Word for It

Our clients don’t just see better numbers—they build better businesses.

See what they have to say:

Don’t Take Our Word for It

Our clients don’t just see better numbers—they build better businesses.

See what they have to say:

We Help Flooring Companies Grow for the Long Term

Flooring Pros Marketing is a team of passionate digital marketing experts dedicated to the flooring industry. Each of us brings unique skills and talents to the table, making us agile and effective in what we do.

Ready to Level Up?

Whether you’re pushing past $500K, breaking through the $1M ceiling, or eyeing $10M and beyond—we’re here to help you get there.

Let’s build a brand and business you’re proud of.

Ready to Level Up?

Whether you’re pushing past $500K, breaking through the $1M ceiling, or eyeing $10M and beyond—we’re here to help you get there.

Let’s build a brand and business you’re proud of.

Meet the Team

At Flooring Pros Marketing, our team is what makes us different. We’re passionate about helping flooring businesses grow and each of us brings something unique to the table. We are a global team of marketing and strategy experts, all dedicated to your success.

Our Leaders: