If you’re ready to elevate your brand, build a business that grows with purpose, and work with people who truly get it — let’s talk.
You’re not alone. Many flooring entrepreneurs feel like they’re stuck in a hamster wheel. Trying new things but getting the same old meaningless results. Chances are, if you found your way to our website, you’re looking for something different. You’re looking for change that will stimulate real growth.
We’ve created a system for flooring business success built on core marketing fundamentals designed to EARN customers rather than chase leads.
The reality is that there are no shortcuts. Much like weight loss, achieving real results to grow your business sustainably takes hard work, energy, and time. We’d love to share how.
Over the past decade, the flooring industry has changed — fast. Commoditized pricing, big-box store pressure, algorithm shifts, and short-term marketing gimmicks have created a noisy, chaotic space.
And in that chaos, too many good businesses are left:
That’s not just inefficient — it’s dangerous
If you want your flooring business to become a lasting legacy in your community, you need to build a strong marketing foundation that will outlast your competitors, survive and thrive during economic downturns, and will continue to grow for years to come.
Whether you are starting or ending your career, passing on your legacy to loved ones or thinking about selling it, the right marketing strategy will help make your business more valuable and attractive.
Marketing is experiencing a massive shift away from old methods of lead generation into a new era of storytelling and customer connections. Brand messaging to your target audience is no longer a luxury reserved for big brands, it’s a necessity for all.
The companies that adapt to this shift will quickly gain market share and ensure survival. Those who don’t might not be so lucky.
What’s different about us is that we go deep. We take fewer clients and spend extraordinary effort crafting incredibly detailed strategies. These strategies have been designed to help you capitalize in a world where the best storytellers win.
We believe that marketing is experiencing a massive shift away from old methods of lead generation into a new era of storytelling and customer connections. Brand messaging to your target audience is no longer a luxury reserved for big brands, it’s a necessity for all.
The companies that adapt to this shift will quickly gain market share and ensure survival. Those who don’t might not be so lucky.
What’s different about us is that we go deep. We take fewer clients and spend extraordinary effort crafting incredibly detailed strategies. These strategies have been designed to help you capitalize in a world where the best storytellers win.
Focus: Develop a brand that resonates with your audience, creates lasting trust, and positions you as the leader in your market.
Focus: Craft a website that doesn’t just look good but drives sales, converts visitors into leads, and communicates your unique value proposition.
Focus: Maximize your visibility in local search results and dominate organic search with AI-powered tools that ensure you’re found by the right customers at the right time.
Focus: Increase visibility and generate quality leads through targeted, multi-channel paid media campaigns that expand your brand’s reach and influence.
Focus: Generate high-quality, authoritative content that positions you as an expert in your industry, attracts your ideal customers, and strengthens your reputation.
Focus: Nurture relationships and optimize your sales funnel with automation tools that engage leads, convert them into loyal customers, and reduce manual work.
Focus: Craft a website that doesn’t just look good but drives sales, converts visitors into leads, and communicates your unique value proposition.
Understanding the interplay of these pillars and how customers will interact with your business is pivotal to short and long term success. We excel at creating cohesive messaging throughout each pillar to put your business in the best position to scale.
Customers don’t go from thinking about buying floors to buying them in a few days. Rather, it’s a long process that begins with seeds of interest, moves to a process of evaluation, exploration, and research, and ends with them trying to identify a partner to execute the project.
The more times you can show up along the way, the better the chance you have to establish authority and trust with customers as they move along this path. Our 7 pillars are designed specifically to help you accomplish this goal and create meaningful value with customers in any type of flooring business.
We work with flooring companies of all types:
Each type of flooring company has its set of unique challenges, but the tools to drive success remain the same. No matter what type of flooring company you run, sharing your value with your target audience using our 7 pillars will help you achieve scalable growth.
We like to think of our clients as long-term growth partners. This mindset is crucial for the success of your marketing efforts.
We stay away from fly-by-night lead generation tactics that don’t bring in the right types of customers, and instead focus on the type of marketing that will make you successful for a lifetime. We measure success in months and years, not days and weeks..
With that in mind, we look for the right types of growth partners, those truly focused on building a legacy and something of value that they can pass on to the next generation or sell for maximum value to a new caretaker.
The first step is to get to know each other to see if we are a good fit. This call is a 30 minute discovery call where we ask you some questions and show you what we are about.
If we are a good fit for each other, the next step in our process is to build your own marketing roadmap. This starts with a deep dive into your business – it’s strenghts, weaknesses, opportunities and obstacles, and results in a comprehensive plan tailored for your business to achieve its growth goals. This stage costs $1500 (refundable if you don’t love it) and consists of two or three 90 minute calls.
Once you have your marketing and business roadmap, you have one of the following choices:
If you choose to partner with us (good choice!), we can determine what needs to be done in order to get your business to where you want to be in the shortest amount of time.
We hate to be the bearer of bad news, but marketing isn’t easy anymore. It takes a full commitment from both of us.
We start with deep dives into your business to understand who your ideal customers are and what their journey looks like. Then we start improving each and every communication point throughout your business to reflect your value and vision of your company.
Once we know what we want to say, we begin the process of saying it in the places your ideal customers are spending their time throughout their journey. We also incorporate the latest and greatest technologies to track and nurture customers as they begin to interact with your business.
Lastly, we carefully measure success using advanced and thoughtful metrics designed to truly reflect customer engagement and awareness to fully understand their ever evolving behavior. Using these metrics we can stay in front of trends as they’re happening in real time.
We can’t do any of this without you. We’ll need your help understanding your business objectives, your strengths and weaknesses, and your focal points. We’ll show you how to do things and tell you what to do, but we need you to participate. It’s hard to tell your story if you’re not in it!
Additionally, measuring and tracking also require transparency and communication. You must be willing to help us capture and report data so that we can effectively analyze and refine. This joint effort between the two of us will create incredible insights into customer behavior, leading to better business outcomes and faster growth.
High Plains Flooring
Profit Now for Flooring Dealers
Tongue & Groove Flooring
Ready to take your flooring business to the next level and break through the revenue that you have been stuck at for months, years, or even decades?
Whether it be the $1M, or $10M we are here to help you reach that next level by helping you dominate your local market and take control of your lead generation and skyrocketing your traffic, leads and sales!