Marketing Calculator for Flooring Companies

See exactly how many leads, appointments, and marketing dollars you need to hit your revenue goal. This calculator breaks down your growth gap into simple numbers so you can plan smarter, scale faster, and stop guessing your marketing budget.

Customer Generation Target Planner | Flooring Pros Marketing
FLOORING PROS MARKETING

Customer Generation Target Planner

STEP 1: YOUR GROWTH GAP
Current Annual Revenue
$
Annual Revenue Goal
$
Revenue growth needed $500,000/yr
That's $41,667 in new revenue per month
WHY this goal?
Average Ticket Value
$
Additional jobs needed per year 100
Additional jobs needed per month 8.3
STEP 2: APPOINTMENTS NEEDED TO CLOSE THE GAP
Appointment-to-close rate
What % of appointments become sold jobs?
%
New appointments needed per month 17
That's about this many per week 5
Lead-to-appointment rate
What % of leads/calls become appointments?
%
New leads needed per month 67
STEP 3: WHAT IT COSTS TO CLOSE THE GAP
Cost per generated appointment
Flooring industry avg: $150–$300 per booked appt
$
Monthly marketing budget to hit goal $4,250
Current monthly marketing spend
Include agency fees + ad spend
$
Monthly budget gap $1,250
For every $1 spent, you generate $9.8 in new revenue
$4...