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Are you a Flooring Business Looking for a Growth Partner That Understands Your Business and Has a
Plan to Scale It?
Stop wasting your advertising dollars on lead generation that doesn’t work or increase your value over time.
If you’re ready to elevate your brand, build a business that grows with purpose, and work with people who truly get it — let’s talk.
You’re not alone. Many flooring entrepreneurs feel like they’re stuck in a hamster wheel. Trying new things but getting the same old meaningless results. Chances are, if you found your way to our website, you’re looking for something different. You’re looking for change that will stimulate real growth.
We’ve created a system for flooring business success built on core marketing fundamentals designed to EARN customers rather than chase leads.
The reality is that there are no shortcuts. Much like weight loss, achieving real results to grow your business sustainably takes hard work, energy, and time. We’d love to share how.
Over the past decade, the flooring industry has changed — fast. Commoditized pricing, big-box store pressure, algorithm shifts, and short-term marketing gimmicks have created a noisy, chaotic space.
And in that chaos, too many good businesses are left:
- Competing on price instead of value
- Relying on low-quality shared leads from shady sources
- Frustrated by agencies who don’t understand their customers journey
- Chasing metrics that don’t actually drive profit or long-term growth
If you want your flooring business to become a lasting legacy in your community, you need to build a strong marketing foundation that will outlast your competitors, survive and thrive during economic downturns, and will continue to grow for years to come.
Whether you are starting or ending your career, passing on your legacy to loved ones or thinking about selling it, the right marketing strategy will help make your business more valuable and attractive.
Marketing is experiencing a massive shift away from old methods of lead generation into a new era of storytelling and customer connections. Brand messaging to your target audience is no longer a luxury reserved for big brands, it’s a necessity for all.
The companies that adapt to this shift will quickly gain market share and ensure survival. Those who don’t might not be so lucky.
What’s different about us is that we go deep. We take fewer clients and spend extraordinary effort crafting incredibly detailed strategies. These strategies have been designed to help you capitalize in a world where the best storytellers win.
Marketing is experiencing a massive shift away from old methods of lead generation into a new era of storytelling and customer connections. Brand messaging to your target audience is no longer a luxury reserved for big brands, it’s a necessity for all.
The companies that adapt to this shift will quickly gain market share and ensure survival. Those who don’t might not be so lucky.
What’s different about us is that we go deep. We take fewer clients and spend extraordinary effort crafting incredibly detailed strategies. These strategies have been designed to help you capitalize in a world where the best storytellers win.
Our 7 pillars are designed to enhance connections at each step of the customer journey. These tools work in conjunction with each other to drive customers though the sales funnel and are vital to success in the world of modern marketing.
Understanding the interplay of these pillars and how customers will interact with your business is pivotal to short and long term success. We excel at creating cohesive messaging throughout each pillar to put your business in the best position to scale.
Brand Positioning
Website with Storytelling
Authority Content Creation & Syndication
Paid Media
Search Engine Optimization
Marketing Automation & AI
Increasing Customer Loyalty & Referrals
Customers don’t go from thinking about buying floors to buying them in a few days. Rather, it’s a long process that begins with seeds of interest, moves to a process of evaluation, exploration, and research, and ends with them trying to identify a partner to execute the project.
The more times you can show up along the way, the better the chance you have to establish authority and trust with customers as they move along this path. Our 7 pillars are designed specifically to help you accomplish this goal and create meaningful value with customers in any type of flooring business.
Retail
B2B
Distribution
Wholesale
Software
Each type of flooring company has its set of unique challenges, but the tools to drive success remain the same. No matter what type of flooring company you run, sharing your value with your target audience using our 7 pillars will help you achieve scalable growth.
We like to think of our clients as long-term growth partners. This mindset is crucial for the success of your marketing efforts.
We stay away from fly-by-night lead generation tactics that don’t bring in the right types of customers, and instead focus on the type of marketing that will make you successful for a lifetime. We measure success in months and years, not days and weeks..
With that in mind, we look for the right types of growth partners, those truly focused on building a legacy and something of value that they can pass on to the next generation or sell for maximum value to a new caretaker.
Approve and Get Started!
We hate to be the bearer of bad news, but marketing isn’t easy anymore. It takes a full commitment from both of us.
We start with deep dives into your business to understand who your ideal customers are and what their journey looks like. Then we start improving each and every communication point throughout your business to reflect your value and vision of your company.
Once we know what we want to say, we begin the process of saying it in the places your ideal customers are spending their time throughout their journey. We also incorporate the latest and greatest technologies to track and nurture customers as they begin to interact with your business.
Lastly, we carefully measure success using advanced and thoughtful metrics designed to truly reflect customer engagement and awareness to fully understand their ever evolving behavior. Using these metrics we can stay in front of trends as they’re happening in real time.
We can’t do any of this without you. We’ll need your help understanding your business objectives, your strengths and weaknesses, and your focal points. We’ll show you how to do things and tell you what to do, but we need you to participate. It’s hard to tell your story if you’re not in it!
Additionally, measuring and tracking also require transparency and communication. You must be willing to help us capture and report data so that we can effectively analyze and refine. This joint effort between the two of us will create incredible insights into customer behavior, leading to better business outcomes and faster growth.
- Don’t take our word for it!
- Testimonials
High Plains Flooring
Profit Now for Flooring Dealers
Tongue & Groove Flooring
Ready to take your flooring business to the next level and break through the revenue that you have been stuck at for months, years, or even decades?
Whether it be the $1M, or $10M we are here to help you reach that next level by helping you dominate your local market and take control of your lead generation and skyrocketing your traffic, leads and sales!
Take the next step in your business by requesting your strategy call today!
Growth Partner That Understands Your Business and Has a Plan to Scale It!
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